Social Media Management


As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not necessarily what their customers are interested in. When it comes to marketing/sales – you have to give the customer what they want – even if you don’t like it. That’s the biggest challenge. Social media managers will post videos and content that they think is great and what the customer wants – yet their engagement statistics show that their customers don’t care.

So, here are some basic management tips for social media:

  1. Partner with what’s working: Many folks jump into new social media tools without leveraging their existing resources to their fullest potential. Don’t start a new Facebook page or Twitter account if you can share the content with an existing audience (aka…

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He Knew My Name


Tony A. Smith

I had just finished going to Walmart to pick up some orange juice and eggs for breakfast in my old red pick-up truck and there he stood on the corner at the light where I had to make a left turn to go home.  His hair was disheveled just like his clothes and it looked like he hadn’t taken a bath in several weeks. His face was haggard looking with lines and creases everywhere from too much sun and too much of life. In his hands he held a small makeshift cardboard sign  that had the words scribbled in black magic marker “ Help Me – I’m Hungry“.

As I pulled up to the corner next to him I tried not to make eye contact as I waited for the light to change but something inside pulled at me as I glanced at the change and a few dollar bills…

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Do you ever dream about a loved one, who has passed, and the emotions are so strong it’s like they’re really there?  When they come to you in your dreams, it’s hard to let go to wake up as you know they’ll no longer be with you.  I’ve had dreams like this with my grandparents and also my pet, Hershey.  If you’ve ever read any of my blogs in the past – you may have read about Hershey.

Well today was one of those days for me.  I dreamt that my faithful furry sidekick was trotting by my side into a trailer, where I needed to pick up some supplies.  He wasn’t on a leash, as he would have been if this was us in real life.  We didn’t drive to the trailer, as I’d have to in real life because it was at a destination far away from my home.  He and I just appeared there, to walk in together.  And he was next to me, without fail.

The person inside was flirtatious and made unwanted advances, as I tried to leave.  My dog attacked him for laying a hand on me, and saved the day.  I was eternally grateful.  I went to hug his neck, and the dream dissipated into thin air.  I woke up to an empty room heart broken that I couldn’t wrap my arms around his furry neck and nuzzle into his neck.

I’m tearing up right now as I type this, as his presence is still so strong in my mind … and my heart.  After years of his passing, I still feel at a loss without his warm expressive puppy dog eyes that would somehow tell me everything I needed to know.  He and I had our own communication.  And as I think about this dream, I guess we still do.