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Social Media Management

AmyLJorgensen

As I’m sure you’ve seen, many social media accounts aren’t managed very well – including university departments. The challenge is that everyone thinks that they know what the customers want – and they produce content that they are interested in, not necessarily what their customers are interested in. When it comes to marketing/sales – you have to give the customer what they want – even if you don’t like it. That’s the biggest challenge. Social media managers will post videos and content that they think is great and what the customer wants – yet their engagement statistics show that their customers don’t care.

So, here are some basic management tips for social media:

  1. Partner with what’s working: Many folks jump into new social media tools without leveraging their existing resources to their fullest potential. Don’t start a new Facebook page or Twitter account if you can share the content with an existing audience (aka…

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